Tredz
When the cycling industry was facing a crisis, Tredz stepped-up and stepped-in to fill the void as other retailers fell by the side of the road. And we were there to set them on the right course, and position Tredz as the one place riders could be sure of when they needed to get going. We encouraged riders to trust in Tredz, and Tredz put their trust in us to bring it to life.
Tredz are one of the UK’s largest cycling retailers, specialising in bikes, parts and accessories for serious riders. And they’re also serious about being a leader in the cycling industry, offering everything you’d expect from an online retailer plus more of what you can get at an independent bike shop. Having previously worked on the brand positioning for Tredz and developed the brand look and feel, they came to us when big changes in the cycling industry were causing everyone to wobble. High-profile competitors and bike manufacturers had gone into administration, leaving many riders out of pocket, out of warranty and out on a limb. Tredz wanted to be there for riders, offering a helping hand to those who had been left behind. Working with the team we created the ‘In Tredz we trust’ platform to cement the brand as the Online Bike Experts. What started as an open letter to cyclists of all disciplines quickly turned into a campaign that ran across cycling press and digital outlets, as well as social media and owned channels, putting Tredz at the forefront of what we hope will be the second wave of the cycling revolution in the UK. Chapeau!