Halfords Gift Cards
In many ways, every brief is a gift. But a gift card brief? That’s a gift that keeps on giving and we’ve loved working with a team that was determined to reimagine not only what a Halfords gift card looks like, but how it works and what it means to customers. This is the story of a how we turned ‘giving the gift of an MOT’ (that, to be fair, wasn’t on the top of many people’s gift lists) into a gift card proposition that makes Halfords an inspiring choice for a boot-load of life moments.
Halfords, the UK’s largest retailer of motoring and cycling products and services, handed us the keys to revamp their gift card range. Just like our friends at Halfords, we believe life is a ride worth celebrating – be it fitting that first car seat, getting your first bike or shedding those L-Plates. And that’s when we realised that a Halfords gift card isn’t just for Christmas, it’s ‘For the moments that matter’ throughout life. So we flipped the script on what a Halfords gift card is, elevating it from something transactional and functional to a memorable, inspiring gift that simply wants to shout ‘hey, this is something special!’. Working in collaboration with renowned greetings card illustrator Vincent Tourigny, we not only revamped the entire gift card range, but helped redefine the gift card offer. Rolled out across physical cards and digital E-gift cards, each witty illustration celebrates a different gifting opportunity to appeal to a multitude of life moments and occasions, making a Halfords gift card a gift you want to give – and definitely one you want to receive. Not just a gift card, but a heartfelt expression that recipients can keep as a card and display with pride – and then get shopping! The entire gift card range is now available in Halfords stores nationwide and available to purchase online.