Although the switch to electric vehicles has begun, many people are holding back from fully committing. Put off by the perceived cost, range anxiety or simply the lack of confidence in the charging infrastructure, people are unsure. And setting up home charging isn't simple either. Overly complex, lots of suppliers, and installation can be a headache. In fact, far from fitting around the customer, the customer is expected to fit around the process. It's time for a brand to take charge. Cord is an EV charging brand that puts the customer first and makes switching to electric easier than it's ever been. And we’ve created a brand that reflects its offer and the way it does business. From working with the founders defining the brand’s strategic foundations (vision, mission, values, positioning) to creating its name, logo and brand identity and comms proposition, we know we’ve created a brand that’s set to take the industry by storm. Bold, bright and confident. A champion for customers who need EV charging - from product purchase and installation to energy tariffs – to be easy. ‘Positively Easy EV Charging’ is now live in the UK. We are proud to partner with such an exciting business and look forward to sharing in their electrifying success as they help connect us all to the power and potential of electric travel.