Worcester Bosch
How does the biggest name in plumbing and heating launch the biggest change in home-heating for a generation? That’s the question Worcester Bosch put to us when they wanted to launch their new home heat-pump range. The 5800 was years in the making, and we wanted to ramp up the anticipation with suppliers and homeowners alike. Prepare to Get Pumped.
Worcester Bosch are famous for boilers. And as times change and technology moves on, they also want to be the go-to for heat pumps in the UK. The new 5800 range marks a step-change in home-heating, through the innovative design and superior technology synonymous with the Bosch name. And Worcester Bosch wanted to make a big impact with the launch. We developed a two-phase campaign that allowed us to tease the new product and then launch it with a bang. ‘Get Pumped’ built the excitement through a series of product launch videos, imagery and other assets to be used at installer shows, and a customer launch event. It helped trade customers feel as excited and proud about the product as Worcester Bosch were. And then it was time to ‘Pump It Up’. We ‘switched the lights on’ in the campaign to showcase the awesome new product and its benefits. Using a combination of real imagery and CGI moving footage we created a bright white world to highlight the products in incredible detail and show off their innovative design and technology. Working with our partners at SLAM and StudioEvo we produced large format imagery, launch films, digital assets, POS and show-stands to bring it all to life, and fire up Worcester Bosch customers and installers – making it a hugely successful new product launch in the UK. And now we’re ‘Pumped’ to see what comes next.